Well, keep us updated! I find this fascinating.

That said, I’ll also (probably later today) be experimenting with my own version of the “dashboard ad” – moving some of the horizontal banner adverts down to a fixed position at the bottom of the screen. Similarly not blocking the view, while remaining very visible. Those will have a “close” button, because I’m still concerned they may be slightly too intrusive.

Hopefully I can avoid needing to use the very aggressive methods (pop-ups, interstitials) and keep a clear separation between advertising and content.

Unfortunately, the more aggressive everyone becomes, the less financially attractive passive advertising is. The basic problem seems to be that there’s currently more inventory than worthwhile things to advertise in it. Ideally, I’d have a better business model than advertising, but thus far all my ideas have run into “rights” issues…